Two-hundred fifty high school journalists and teachers from around the state learned about ways they can put purpose at the center of their media programs during the GSPA Spring Awards ceremony April 11, 2022, at the University of Georgia Center for Continuing Education.

Keynote speaker Keysha Lee, an award-winning show host and filmmaker, businesswoman and author, delivered the inspiring message. She defined purpose as “a sense that the work you’re doing is deeply needed.”

Lee challenged scholastic journalism advisers to create a classroom environment where purpose is at the center of what is produced and created. She also outlined why it is important for student journalists to create a feeling among their staff and peers that student media has a bigger meaning. “You have to get everyone on board for that purpose-driven press,” she said. “Everyone has to buy in.”

Watch the keynote address below.